Advertising Strategy by Brian Sternthal and Derek D. Rucker
Advertising Strategy by Brian Sternthal and Derek D. Rucker PDF, ePub eBook D0wnl0ad
Drawing on research in psychology, sociology, and behavioral science, this book serves as a strategist's guide for constructing an advertising campaign. In doing so, this book helps the reader to understand how advertising can be subjected to sound frameworks related to its planning, execution, and evaluation.From reader reviews:
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